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Global Brand Leadership

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Overview

At Appway, I shaped and scaled the global brand during a major growth phase, from 50 to over 250 employees worldwide. I built a cohesive visual identity across all product, marketing, and event touchpoints, defining a storytelling-driven brand that stood out in the conservative world of finance. My work strengthened Appway's international presence and supported its evolution into a recognizable global FinTech player.

Responsibilities

  • Developed and implemented the Appway brand across all digital and offline channels, boosting global visual consistency.
  • Directed branding for 12+ conferences and roadshows, including stage design, executive presentations, and video content.
  • Supported company growth from 50 to 250+ employees by establishing a cohesive brand system across all touchpoints.
  • Mentored one junior designer through 3+ years of development, improving team capacity and brand execution quality.

Impressions

Appway Brand Work
Appway Marketing Materials
Appway Event Branding
Appway Campaign Design
Appway Visual Communication
Appway Brand Strategy
Appway Global Campaigns
Appway Communication Design
Appway Event Design
Appway Brand Development
Appway Marketing Campaign
Appway Creative Direction