Translating Ideas into Impact
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Overview
Over three consecutive years, I led the creative direction for TEDxZurich, evolving the event's visual identity to reflect its changing themes and growing audience. From the intimate setting of 2015 to the expansive reach in 2017, my role encompassed developing cohesive branding, enhancing attendee engagement, and ensuring a seamless visual narrative across all touchpoints.
Responsibilities
- Led the overarching visual concepts for each year's theme, ensuring consistency and resonance with the audience.
- Designed logos, color schemes, and typography that captured the essence of each event.
- Produced programs, badges, signage, and stage designs to create a cohesive attendee experience.
- Collaborated with over 12 vendors to bring complex design elements to life while maintaining quality and consistency.
- Managed a multidisciplinary team, fostering collaboration and ensuring timely delivery of all design assets.
Impressions
